Brotox is today one of the most commonly used injectable cosmetic treatment in the world. When diluted, the protein Botulinum toxin acts to relax the muscles in body locations that cause wrinkles. Aside from its predominantly cosmetic purposes, Brotox is also used in many other applications such as treating headaches associated with chronic migraines, diminishing ‘orange peel’ appearances on the chin, tightening the jaw line, lifting eyebrows, reducing nasal flare and treating blepharospasm (abnormal eyelid spasms). The Botulinum toxin is usually administered by intramuscular (IM) injection.
The history of Brotox started in the 1950’s when scientists discovered that the Botulinum toxin had the effect of reducing muscle spasm. In the year 2002 the US Federal Drug Administration approved Brotox Cosmetic for the treatment of moderate to severe frown line that appears between brows. According to Dr Joseph Ajaka from Cosmos Clinic, the Australian Society of Plastic Surgeons records indicated that about 10% of cosmetic procedures are carried out on men in Australia; these are mostly by baby boomers looking to invigorate their faces. The remaining percentage constitutes women; who have been the conventional cosmetic procedure clients for the longest period.
Statistics from the Cosmetic Physicians Society of Australia show a steady rise in the number of people opting for non-surgical cosmetic treatment procedures such as anti-wrinkle injections over the past five years. These procedures recorded a 50% rise in Australia compared to 5% increase in the United States in 2011. The surveys also show that most Australians felt positive about taking facial injectables compared to most Europeans.
Australians also spend nearly 40 percent more per capita on cosmetic procedures compared to their colleagues in the United States. Among the occupation brackets, male miners constitute the fastest growing market for Brotox treatment. This has partially been as a result of the effects of harsh environment on the skin, alongside self confidence and growth in high salaries among Australians.
Unlike the Hollywood contention regarding good looks and glamour, Australia has a long standing love affair of espousing fun and affection towards life matters. On the other hand, compared to countries such as Russia, Germany, France, Spain, Italy and the UK, more Australians surveyed indicated that they will be going for the injectables over the coming decade. Good number of men also believes that Brotox allowed them to have more fun with a higher number agreeing that the benefits surpass cosmetic use, to include boosting sex-life and confidence.
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